The "Red Hen" of Content Marketing
To begin content marketing, you have to politely ask one person to leave. The writer. If it's creative, it usually doesn't sell . Everyone knows it isn't easy to be accessible with a personal agenda. Today's sales are about building trust. And this is easier than ever, but you have to realize as a content marketer that in the digital age the written world is taking over the world we live in. People are reading and writing more than ever before. So being a great copywriter is no longer about wearing many hats, or changing ones voice. The public is more educated than ever before, and they've heard it all. Just imagine you're standing at a bus stop. Or you're sharing a Lyft. Would you immediately start talking to the other passengers in a totally contrived voice based on what they're wearing? We all watch sitcoms, but beyond binge-watching, are we moved by them? A real content marketer can detect quality....